How to play in 5 easy steps
Create a car badge
Help your kid create a car badge and write #OurMagicCar on it
Learn the 2-metre rule
Explain that their magic car is 2 metres around them (and you) in all directions
Wear the badge
Get your kid to wear the badge and play the game whenever they’re outside
Win the game
They win the game if they get home without ‘bumping’ their magic car into anyone
Share a photo
Share a photo of your kid’s badge on social media using #OurMagicCar

Hints & tips

Surfaces
The game also helps you encourage your kid not to touch outdoor surfaces like gates, benches, etc, which could be contaminated with COVID-19

Masks
If you want your kid to wear a face mask (or they are confused/ worried by others wearing them), you may find it helpful to say that masks are magic car windscreens

Practice
The younger your kid is, the longer it may take them to understand #OurMagicCar, however with a little time and encouragement, we hope they’ll soon get the idea

Privacy
You don’t need to share photos of your kid on social media unless you want to – the idea is only to share a photo of your kid’s badge using #OurMagicCar

Creativity
Want to go further? Rather than just wearing a badge/mask, your kid can bring a horn, dress up, wear a driver’s helmet and so on… the only limits to the game are the limits to their imagination
Frequently asked questions
#OurMagicCar was created by Havas Life Medicom in partnership with CS Media and Robin Fox.
Havas Life Medicom
Havas Life Medicom is an award-winning, integrated, global medical communications agency and part of Havas Health & You, within the Havas network.
CS media
CS Media are a video production company with over 25 years experience producing innovative, award-winning content for some of the world’s biggest brands
Robin Fox | DOP
Robin Fox | DOP is an award-winning Director of Photograpy, who has worked on a broad range of productions from documentary and drama to digital and commercials.
